There are several facets of an online business that are important and it is almost impossible to put the different facets in order of importance. But customer service should certainly be among the top of your priorities to focus on. After all, it is the customer that keeps your business up and running.
It should be a goal of yours to go out of your way and make sure that every visitor and customer that passes through your site leaves satisfied. Make sure that every visitor feels appreciated from the second they come on to your site to the second they leave.
One thing that many online business owners overlook is the value of building a relationship with each customer. Developing a strong relationship with each customer can do wonders for your business. First off, it shows each customer that you care about them beyond their money. It shows that you want what is best for them.
Second, developing a relationship will gain each customers trust in you. By taking time out of your day to talk extensively with customers, they will have more faith in you and your business. Once you have gained the trust of your customers, the sky is the limit for the amount of sales that you will generate.
As mentioned, customers want to know that you care about their needs and not just their money. Therefore, it is up to you to view each customer as a person and not just another customer. You can do this by sending a few extra personalized email messages to make sure they are satisfied. Sending an email to see if they have any questions or concerns can be equally gratifying to customers.
Once you have developed this relationship, the business aspect becomes much easier. However, it is just as vital that you follow up with EVERY sale that you get from a customer. This will allow you to make sure that the transaction was made smoothly, the customer is satisfied with the purchase, and they have no further questions.
Following up with customers following a purchase can be a great way to offer additional products as well. You do not want to bombard them with too many offers in the follow up email. But giving them a few options that are related to the purchase they just made can be a great way to pick up a few extra sales.
If you truly want to succeed in your online business, customer service should be a top priority of yours. With quality customer service you can set yourself up for return customers, build quality relationships, and offer additional items in follow up emails. All in all, customer service should be a vital piece to your online business.