Who Do You Know?

Who Do You Know?

© Alfred Lautenslager

We’ve all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing? The answer to both questions is yes. Many Internet marketers venture off into classified ads, opt-in mailing lists, and postings of all sorts. Many times the traditional networking ways of off-line marketing are forgotten. So, what is networking in the traditional marketing sense, (NOT networking marketing or MLM programs)?

Simply stated, networking is contact to establish relationships that can lead to business. Sometimes the path to business is direct; other times it is indirect such as referrals. The person you know knows someone else who needs your products/services.

Networking means making these contacts and building on them by talking with people about what you do and who you are. It also is in turn, listening to them to see how you might assist them in what they do.

These contacts, the people you need to know or the people that can help you, might be right under your nose. To help build that list, answer the following:

  1. Who has taken an interest in you lately or in the past?
  2. Who have you been good friends with?
  3. Who do you always talk business with when you get together?
  4. Who has helped you or offered encouragement or advice in your business.
  5. Who do you go to when you have a challenge or particular need?
  6. Who comes to you for help?
  7. Who do you idolize?

This list could go on and on but the general notion is we are already networking, networking is all around us and the people to build our network with are with us everyday.

The following list will detail at least 50 people that you can add to your network right now. This list is by no means exhaustive. It is suggested that you choose 1 or 2 people for a group of these and start making more of an attempt to put yourself in front of them. You will then determine whom you can help and who can help you. 50 — Who do You Know – 50

  1. Neighbors
  2. Country Clubs
  3. Fraternity Members
  4. Electronic Contacts
  5. Family Members
  6. Former Employer
  7. Former Customer
  8. Current Customer
  9. Former Educator
  10. Scoutmaster
  11. Attorney
  12. Banker
  13. Former Employees
  14. Delivery Driver
  15. Bartender
  16. Politicians
  17. Hobby Clubs
  18. Real Estate Brokers
  19. Travel Agent
  20. Executive Recruiters
  21. Postal Workers
  22. Coffee Shop/ Bakers
  23. Firefighter
  24. Golfing Buddies
  25. Law Enforcers
  26. Friends
  27. Celebrities
  28. Social Organization Members
  29. Doctors
  30. Vets
  31. Parents of Child’s Schoolmates
  32. PR contacts
  33. Auto Dealers/Service
  34. Best Friend
  35. Leads Clubs
  36. Store Owners
  37. Chamber of Commerce Members
  38. Printer
  39. Service Organization Members
  40. Dry Cleaners
  41. City/County Government
  42. Health Clubs
  43. Church Members
  44. Hotel Concierge
  45. Trade Organization
  46. Kids Sports Coach
  47. Investment Clubs
  48. Accountant
  49. Alumni Clubs
  50. Teammates Parents

Knowing people who already believe in you and your company, people who will recommend you, refer to you and open doors for you can make the difference between marginal performance and great success.


Alfred J. Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses.

About the author

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About the author

Pretium lorem primis senectus habitasse lectus donec ultricies tortor adipiscing fusce morbi volutpat pellentesque consectetur risus molestie curae malesuada. Dignissim lacus convallis massa mauris enim mattis magnis senectus montes mollis phasellus.

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