What are Marketing Goals?
#1. Marketing goals must fit into your overall business goals.
#2. Marketing goals should be quantifiable, meaning, you can measure them.
#3. We’ve talked quite a bit about strategy. Your marketing goals will be achieved by implementing your marketing strategies. Every time you embark on a marketing campaign, you will use one or more strategies to launch and maintain that campaign. However, in order to tell if your strategies are doing anything, you need goals, and you need to be able to “measure” whether or not you are achieving those goals.
1. Are they realistic?
2. Are they specific?
3. Are they measurable?