by Dirk Dupon
I sometimes hear advertisers complain about their E-zine ads, not bringing them the result they expected. Because of this, they get disillusioned and give up this way of advertising.
Let me tell you, they are wrong, because E-zine advertising really does work.
I continually swap and pay for ads in several E-zines, and this brings me a continuous flood of new subscribers/visitors.
You just have to be sure to place the right ads in front of the right people. This is called targeted advertising, the most effective way of promoting on the Internet today.
There are 3 kinds of E-zine ads.
In my experience, standard ads, put together in a special section, do not work well. I also skip the classified ads part when I get there, so forget about these ads when you start an ad campaign. Standard ads will not pay off.
Sponsor Ads are placed at the top of an E-zine, and they bring in good results, so you should always try to get these ads instead of Standard ads.
I find this to be the best technique. You work out a deal with an E-zine Publisher, where you ask him to recommend your service in his editorial, and in return, you can do the same for his/her service/product.
Most Publishers will be glad to do this. Just write them a friendly letter, and explain exactly what you have in mind.
You can also set up a joint venture, and swap an ad in each others welcome message. (You do have a welcome message, do you?) Just put a few lines in it like below:
Hey, while you’re here, why not subscribe to my friend Dirk’s “SmartPromotion Newsletter”. Dirk will tell you once a month about the best promotion tips and tricks on the Net.
Most people will subscribe, because they are already in a “subscription mood”. I have several recommendation ads running, and they work excellent!
-Note: If you are an E-zine Publisher yourself, remember that placing ads in your newsletter is not just another way to make fast money. Keep in mind to bring your readers advertisements that are useful for them, so don’t offer ads for cat food in your “Doggie E-zine”.
Nobody is interested in misplaced ads; your subscribers will not take you seriously when you try to offer them things they don’t want, resulting in more unsubscriptions, and your sponsors will have waisted their advertising dollars.
This lack of professionalism and concern can eventually lead to the end of your on line publication, so don’t get blinded by the idea of making it fast to the “golden mountains”…
Making money should never be considered as a priority for an E-zine Publisher. Stay focused on your content, and you’ll grow. All the rest will come automatically…
It is your task as a publisher to keep your advertisers/sponsors happy. They help you by supporting your publication, so threat them like kings.
Doing this will reward you by repeat ad placements from your advertisers. Your E-zine needs them as much as your advertisers need your subscribers.
Keep this in mind when you place another round of ads.
Article written by Dirk Dupon
Now that you have read this article, test drive my Marketing and Promotion Manual, and make some traffic on the Net!