Making directory submissions is an extremely important SEO tool that ranks right up there with providing valuable content and getting higher search engine rankings. This is because good directories also have a large audience, which checks out directories whenever they are on the lookout for sites related to specific products and services. By making directory submissions to the best internet directories, you expose your site to your relevant audience and target market. Link building through directory submissions has a lot of advantages, with some of the main ones being:
• Lots of publicity. Getting exposure is the best thing that you can do for your website. When you submit to directories, you not only get a lot of exposure, but you also make your site accessible to your relevant target audience by making directory submissions to a particular category. Thus submitting to directories will directly increase the amount of traffic to your website.
• Making directory submissions is one of the easiest and most convenient methods of link building since you do not need to generate any kind of content for it. Every time you submit to a directory, your link popularity will increase and so will your chances of ranking higher and higher up in search engines. This is one of the key reasons why many pursue directory submissions as their primary link building means.
• Since directory submissions will directly increase the amount of relevant traffic to your website, this will eventually translate into higher income for your site. You will find that you will earn higher ad revenues and make more sales once you have submitted to all the important directories.
Points To Keep In Mind When Making Directory Submissions
One very important thing that you need to keep in mind is that you should never use directory submission blindly as a simple link building tool and submit to as many directories as possible. Your aim when making directory submissions should be to submit to the best directories that feature your kind of sites. It is extremely important to submit only to directories that deal with the topics and products on your site and to stay away from general directories. This is because while featuring in a related directory can highly improve your search engine results page ranking, being listed in unrelated directories will only make you rank lower or even get you blacklisted.
Carrying out manual directory submissions will ensure that you get listed only in relevant directories. Another thing that you need to keep in mind when making directory submissions is to stay away from paid directories. This is because Google and some other search engines have started black listing sites that indulge in paid link building exercises, and as a result, sites featuring in paid directories are shunned. Remember that instead of submitting to hundreds of irrelevant directories, your site will benefit more if you only make submissions to the best directories in your category.