If you’ve developed a survey, you may have a very good idea who your target market is. Here is another strategy to determine who your target market is:
Sit down with a piece of paper, think about who your target market might be and write down the answers to the following questions:
How old are these people?
Are they male or female?
How much money do they make?
What are their occupations?
What is their level of education?
What are their hobbies?
Are they married, single, divorced?
Do they have kids, grandkids?
Are they students?
If you’re selling your products with a website, also answer these questions:
What is their level of experience on the net?
Have they purchased on the net before?
Are they using a Mac or a PC?
Which browser are they using?
Are they accessing the net through home or work?
You’re asking yourself these questions because you want to get a feel for the people you are trying to sell your product to. You want to know these people as well as you know yourself.
In the process of selling your products or services, you are going to talk to your customers, you are going to respond to them, more importantly, you are going to have to find a way to SELL them on your products. In order to sell, you need to know who they are.
When you have thought about your Target Market, write down a profile of them in your marketing plan. Write down as many details about these people as you can.
You will use this information to choose your marketing strategies; this information will affect how you choose to market your products.