Sample Story Ideas

Sample Story Ideas

Sample Story Ideas

We’ve already covered many different pages that you can include in your online press center. This next element is one that you don’t see in EVERY press center. But you will see it occasionally.

The purpose of this section of your press center is to give reporters a really good idea for a story. That’s all it is, to spark the interest of the reporter and to save her some time by providing the story topic (or in some cases the full story) for her.

You can provide these story ideas in several formats, below, I’ve shown four different formats. Some of the examples are lengthy, so I will publish the full example on the web in the tutorial.

FORMATS:

  1. “Quick Story Tips” – you could provide a bulleted list of topics.Example:
    • Insulated concrete is the newest and smartest way to save energy.
      • saves on heating and cooling
      • made from abundant natural resources and recyclable materials
    • Insulated concrete walls save money!
      • durable and requires little maintenance
      • costs less to maintain over time than any other building material
      • energy efficient, saves money on heating and cooling bills
    • Insulated concrete provides a healthy and comfortable environment
      • quiet, cuts off fluctuation of air and noise.
      • eliminates cold spots
      • moisture and mold held to a minimum
      • eliminates dust and pollen
  2. “Tips Sheet” or “Story Topics” – provide a couple paragraphs on specific topics.Example:The most striking feature of the NRG Wall System is that it has no webs or connections between the two faces, which is common in most blocks. Even though the unit is webless, it does have the cavities found in the conventional CMU which allow it to accept rebar, concrete, conduit and plumbing that might be run through any standard block wall.Because there are no webs in the design of the NRG Wall System, therefore, there are no “thermal bridges” that transfer heat between the inside and outside faces of the wall. This minimizes the effect of outside weather conditions on inside temperatures.
  3. “A Sample News Story” – a full blown story that you provide about your company or offerings.Example:In New York State alone, the savings, in fuel oil, that would be achieved with the use of the NRG Insulated Wall System is calculated to be 18,300,000 barrels annually. This equates to a dollar savings of $1608.00 per commercial building and $867.00 per household in the state. These figures are compiled from sources obtained by Ecology and Environment Inc., an internationally known company that has helped NRG compile information acquired from The Energy Information Administration (EIA) of the U.S. Department of Energy (DOE).*It is a well known fact that air conditioners are great consumers of electricity. From the figures obtained, it is estimated that at least 40% or 8,580,000,000 kWh of energy consumption due to air conditioners could be eliminated by building with NRG Insulated Wall System. This is not only a great savings of energy but a fine savings in dollars for consumers.
  4. “Success Stories” – these may be short (or lengthy) stories written from the perspective of your clients or customers about their success with your products or services.Example:When Don Reed of Genesee, Pennsylvania decided to build a new 6800-square-foot Mini Mart/Service Station to replace his existing 2000 square foot facility, he was advised by architects and engineers that a 10 ton air conditioner would be needed to achieve adequate summertime cooling. Fortunately for him, he met Frank Kennedy before he finalized his plan.Kennedy is the inventor and developer of a specially designed insulated wall system. He suggested to Reed that the unique design of his product might offer more advantages than the building materials, which were originally being considered. After further discussion concerning the ability of the insulated wall system to reduce energy usage and construction costs, Reed asked his builder to use this innovative product in his new store, and he is glad he did. . . (The full example is printed here: http://www.thewritemarket.com/press/success-story.htm )