Reciprocal Links

Reciprocal Links

What is a reciprocal link?

A reciprocal link is when you place a link to another site on your site and they, in turn, place a link to your site on their site.

Finding reciprocal links will help you to develop relationships because you must contact people in order to establish the link. Contact is what it’s all about!

When you are searching for reciprocal links think about the following:

1. Look to link with sites that offer similar products and services – better yet, complimentary products and services.

2. Try to think in terms of “linking partnerships” rather than just “I’m sticking up his banner, he’s sticking up mine.”

3. In fact, a banner link is not as worthwhile as a text link with a recommendation from the site. For instance, in our resources section, we try to say a little bit about each site – why it’s worthwhile to go there.

4. It is better to have a few strong relationships with sites that have similar content to yours, then to try and get hundreds of links with sites that have no similarities to your content.

5. When putting up a page for other people’s links, make it accessible from your main page and title it appropriately. Some suggestions are: resources, recommended links, useful links, or useful sites. This shows other webmasters that you are serious about your reciprocal links, that they are not just a page to get reciprocal links, and that you are trying to offer value to your community – that you aren’t just putting up a “reciprocal links page”

How can I get reciprocal links?

There are four ways to get reciprocal links.

  1. The first way is to send an email to a webmaster and request a reciprocal link. Here are the steps to follow in order to do this:
    1. When you find a site that offers services, products, tools, or information that might complement your business, consider a reciprocal link. Consider some things before requesting reciprocal links:
      1. Is this site easy on the eyes? Does it contain annoying features like wild animation?
      2. Does this site provide unique information?
      3. Would you have a reason to return to this site?
      4. Does this site present a trusting environment? If a site is trying to sell something, are they offering expert advice which backs up their service or product? (The exception to this is if the site is specifically designed to sell products. You may want to link to sites like this if they have the ability to accept credit cards and they are selling products that compliment your own.)
    2. Browse the site. Find out where your link might fit in.
    3. Go put a link to their site somewhere appropriate on your site.
    4. Write the webmaster an email.
      1. Make the email personal.
      2. Use the webmaster’s name and tell him the site you were at (some webmasters have more than one site).
      3. Tell him that you went to his site, you liked his site and why you liked it.
      4. Explain to him why you feel that a reciprocal link would be beneficial to both of you.
      5. Tell him where you think your link should be placed on his site.
      6. Then provide him with a link to the page where you put his link on your site.
      7. Provide him with the opportunity to change the way you’ve listed his site.
      8. Give him your real name and contact information.
      9. Keep it brief, webmasters are busy people!
    5. Here’s an example:Dear Didier,I’ve been visiting your site at and I like what you have to say about marketing.I am also developing a site that deals with promotion and marketing. I have some unique articles on my site as well. I was hoping that you would consider a reciprocal link.I would like to offer you one of our articles to print on your site. The article is located at: I liked your site so much, I have already placed a link to you in our Resources directory at Please go check it out and see if you like the listing. If you want to change your description, let me know. If you would like to exchange articles – let me know that, as well.Sincerely, Renee Kennedy
  2. The second way is to offer the webmaster some unique bit of information. Perhaps you have written an article that you would like published in his newsletter. Write an email following the steps above, but also offer him the article for his newsletter. Tell him that he is free to publish the article both on his site and in his newsletter, but that you’d appreciate a reciprocal link.
  3. The third way is to establish a place on your home page where people can ask you for a reciprocal link. Make it a separate page and include all contact information.
  4. The fourth way is to provide people with information on how they can link to you. (No reciprocity required.) Also, provide this information on a separate page. Include the HTML code for them to place your link on their site. Include a small logo and explain in detail how they can save the logo to their own domain. Include the code for placing the logo.

More Resources

Spam-O-Meter: The Spam-O-Meter is an excellent tool to judge if a site is worth checking out as a possible link exchange partner. It does an excellent job of listing the pros and cons, including PageRank, of any URL you feed it.