Prove your business is newsworthy!
Subject Line: Prove your business is newsworthy!
The Write Market Release
Vol 4, Issue 1
Prove your business is newsworthy!
CONTENTS IN THIS ISSUE
1. Editor’s Remarks
2. How to Build an Online Press Center – Part IX:
Proving your business is newsworthy.
3. What’s New at The Write Market
4. Administrative Information
Summer is nearly upon us. I don’t know about your Web sites, but we see a definite slow down of sales during the summer months. Maybe it’s the heat, maybe it’s the fact that everyone is outside doing something other than surfing the net.
The summer is the best time to redesign your site, spruce it up, add content, or make sweeping changes to it. Before you take on such a monumental task, be sure to read our book: http://www.thewritemarket.com/content.shtml “How to Create Web Content that Sells!” is jam packed with information on how to make your web copy and graphics work together to sell products, services or a business image. The testimonials are rolling in for this new book. For only $9.00, I bet you’ll find it a valuable purchase!
Luckily, we’re almost finished with the Online Press Center tutorial. This month, we talk about adding a section that proves you are a success.
Next month, look forward to the final issue on Press Centers with a really fantastic “summing it all up” article by B.L. Ochman.
After that…. who knows what’s in store… stay tuned for a big surprise….
Looking for unique, one-of-a-kind gifts for special people!
ELEMENTS OF A PRESS CENTER
(This is a quick review to show you where we’re at and where we’re going.)
1. Table of Contents
4. The People Behind Your Business
5. Projects, Clients, Partners, and/or Works
7. Press Releases
8. Sample News Story
9. Articles by Other Sources **We’re HERE **
10. Contact Information
For more details on the elements of your Press Center see: http://www.thewritemarket.com/press-releases/
PROVING YOUR BUSINESS IS NEWSWORTHY
Do you want to prove, beyond a shadow of a doubt, that your products, your services, or your business are successful and newsworthy? The best way to do this is to show how other sources have written about you.
If your business is brand new, this is going to be a difficult task, so I recommend that you just keep this idea in the back of your mind for when your business does suddenly start to get a little press.
If your business has been around for a little while, chances are you are being picked up and written about – especially if you are pushing the envelope and getting press releases out there.
The minute another source has written about you, highlight the source in your press center. Perhaps you’ve also written articles and had those published, a link to web sites that have published your work is also a good way to prove that you are successful. Perhaps other web sites are linking to you because you have excellent content. Prove it by linking to the pages of these sites that contain your links.
So there are several things you can do with this section of your online press center. Here’s a list:
1. Locate articles written about your business (generally, you should know about these articles because the people writing them have probably contacted you.) It’s important to provide links to these articles and maybe write a little blurb on what the article is about. Here is an example: http://www.sfmfinancial.com/news.htm
2. Articles by you. If you have written any articles or any content that has been published by other web sites, you should link to these pages and show how your work has been used. I’d also recommend putting dates as to when the articles were written or picked up by other sites. Here’s an example of that: http://www.thewritemarket.com/media/sources.htm#articles
3. Links to you. You have to be careful if you choose to use this in your press center. Just showing that a site is linking to you is not good enough. You will need to “prove” that the site is linking to you because your site contains valuable content. In other words, a simple reciprocal link is not going to prove your newsworthiness. A link with a nice explanation of what your site provides is what you’re looking for. Here’s some examples: http://www.thewritemarket.com/media/sources.htm#links
The whole point to this section is to prove that other web sites or businesses like you and are pointing links at you because you provide something interesting to them.
If you prove you are interesting to people, a reporter may think that you would be interesting to her audience, as well.
WHAT’S NEW AT THE WRITE MARKET
Our new book – Create Web Content that Sells! http://www.thewritemarket.com/content
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