How to Use Keywords to Make Doorways and Themes

How to Use Keywords to make Doorways and Themes

Below, we will outline the steps that you need to take in order to create theme-oriented doorway pages. Knowing what to do is simple, implementing it will take time.

  1. Choose ten or so keywords or keyword phrases that relate to a theme.
  2. Write a separate web page for each keyword. Write the pages with the content in mind. Think about what people would want to find if they typed your keyword into a search engine. Try to write that information into your content. For instance, if I’m trying to write content for “wooden trains,” I might write a little about the history of wooden trains. Then if I’m trying to sell them, I would include the benefits of buying my wooden trains, a description of the wooden trains I am selling (their features), possibly pictures of them, and a link to my order page. At this point, don’t worry about keyword frequency or total number of words on the page. At this point, you are only trying to get some content on your page.
  3. Pick a search engine and learn about it. Each page will act as a doorway from that search engine to your website. Learn everything you can about what that engine will use to boost ranks. Here is a starting point to collect information about each search engine: Search Engine Specifics. We recommend keeping a notebook with a page or two for each search engine. Every time you learn of a new strategy for a particular engine, write it down in your notebook.
  4. Title and Meta Tags
    1. Write the keyword at least once in your title. Some engines will allow you to use it more than once. However, if you are unsure, then only use it once. Try to use it as close to the beginning of the title as you can. Keep the title around 100 characters. Make your title readable. Write a complete sentence. Don’t capitalize every letter of every word.
      Here’s an example for the keyword “wooden trains”:
      “Old fashioned wooden trains will delight your child.”
    2. Write your keyword at least once in the description tag. Try to make your description as interesting as possible. Keep around 150 characters. Remember, we discussed Click Popularity last month, your description and title can be very important in having your website achieve a high click popularity.
      “Remember those old wooden pull toys? They’re back! Your child will have hours of fun playing with our 3 foot wooden trains!”
    3. Write your keyword various ways in the keywords tag, don’t use any individual word more than 3 times:
      “wooden trains, wooden, trains, trains wooden”
  5. Keyword frequency in the text is the most important element. Analyze the top 5 sites for your keyword in the engine you’re optimizing for and see what kind of frequency they are using. The keyword frequency may vary greatly on all five sites. Try to find an “average”. Now go back to your pages and rewrite for the keyword frequency. Usually, you can just change a few words to achieve the frequency you need.
  6. Tips:
    1. Remember, there are other variables at play, here. The above is only accounting for the variables “title”, “description”, “keyword tag” and “keyword frequency.” If you’ve optimized your page similarly to other pages that rank well, yet you are not ranking well, then other variables are most likely the cause.
    2. Other variables – Link Popularity, Click Popularity, Listings in Online Directories, Paying for placement.
    3. Try first for less competitive keywords, a little success with these will give you more confidence to tackle the harder words. It’s easy to get into an engine on a four keyword phrase, it’s harder to get in on a two keyword phrase, especially if the engine considers those two words to be one word.
  7. Submit your pages individually, by hand, to the search engine. More on submitting on the next page of the tutorial.
  8. Wait about 6 weeks!