How to Create E-Books

How to Create E-Books and Drive Traffic to Your Site

By Shelley Lowery

E-books or Electronic books are self-contained “executable” files of HTML. This HTML may be a web site you’ve created or HTML you’ve specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.

E-books are completely interactive with the Internet and can contain live links, graphics, forms, JavaScript, embedded video, can be protected via password/userid, search capabilities and more. This self-contained executable file can be distributed in a number of ways; CD, floppy disk, download, etc.

All e-book compilation software is not created equal. Make sure you review its capabilities before your purchase.

E-books can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality e-book development and distribution can produce an on going promotional tool that will work 24 hours a day, seven days a week and multiply itself by leaps and bounds. Your e-book can literally be viewed by millions simply by giving it away…

Suggested Uses:

  • Marketing – Provide your sales network with your complete sales presentation to freely distribute with their ID to track sales.
  • Promotion – Provide valuable information on a specific subject to bring traffic to your site.
  • E-zine Archives – E-zine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your web site, subscribe, submit ads, etc.
  • Catalogs – Provide a desktop catalog for you customers to view on their desktop. You can even provide a form to accept orders right through your e-book.
  • How To Manuals – Provide your affiliates with a complete “how to” manual for marketing, advertising and promoting your products.
  • Electronic Books – Writers can offer their books in an electronic version.
  • Web Site – Create an electronic version of your web site to place on disk and be viewed on your clients desktop.
  • Instructional – Provide an electronic training manual.

Creating an e-book is just like creating a website. Simply create your HTML pages just like you would for your website. Make sure you select a good software package that allows you to include hyperlinks, graphics, search, forms, etc. Keep in mind, the more professional, content-rich your e-book, the more exposure it will receive.

There are several software packages available online to assist you in compiling your e-book. Prices range from $149 — $189.

Hyper Maker HTML

For massive exposure, select a subject with a broad appeal. If the focus of your site is on website traffic, consider creating an e-book on generating traffic. I.E. “A complete “how-to” guide to generating massive traffic to your site”. Include several references to your site throughout your e-book such as: “For even more great traffic generating tips, visit “Traffic Tips” Your complete source for generating massive traffic to your web site.” or “Winning awards can dramatically increase traffic to your site. For a complete listing of award sites, visit “Traffic Tips Award Sites”

Tips for creating your e-book:

  • Create a directory on your computer to include ALL the files for your E-book. These files will include HTML, graphics, backgrounds, etc.
  • E-books should contain mainly text. Try to limit your banners to one per page. To keep your file size down, you may want to use only non-animated banners.
  • E-books are generally formatted at a small screen resolution so make sure your pages are viewable through any screen size.
  • Include good navigational links throughout your pages.
  • Use spell check to search for any possible spelling errors.

For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. I.E., This E-book may be freely distributed.

Sample Example of Distribution:

10 of your visitors download your e-book.
Your 10 visitors each give away 10 e-books – 100
Those 100 each give away 10 e-books – 1000
Those 1000 each give away 10 e-books – 10,000
Those 10,000 each give away 10 e-books – 100,000
Those 100,000 each give away 10 e-books – 1,000,000

This is just a small example of how powerful your free e-book can be…

Shelley is the publisher of Marketing Adzine – Marketing, Advertising & Promotional solutions for the entrepreneur. Visit her site to subscribe. Are You Utilizing the Promotional Power of E-books? Sponsor banner & classified advertising, Customized e-books with your logo, & e-book compilation. Free E-books! Reach her at