by Copyright © 2000, Michael Werner, Intellectua.com
In the last couple of years, I’ve come across an amazing, no-cost, way to obtain great publicity for your company, Website, or organization. And all it takes is a little elbow power (or a few bucks to hire a writer with same) and the information about where and how to get the notice.
Today there are over 300,000 online newsletters and electronic magazines (often called “ezines” for short) and the numbers grow daily. They cover virtually any topic you can think of, ranging from working at home to parenting to genealogy.
But here’s the biggest secret of all: most of them rely on outside contributors for their information. In fact, many ezine publishers are starving for quality content. Consequently, they need experts (and you are an expert on something, aren’t you?) to provide short articles, tips, and advice to their readers. And we’re not talking major treatises or giant tomes here; most ezines publish articles as short as a paragraph or two.
Usually, you won’t get paid a dime for your contribution. However, because the publication will run your byline (which includes your name, company, and address-either physical or cyber), you’ll end up getting leads in the dozens or hundreds every time your article runs. That’s dozens or hundreds of new visitors to your shop, Web site, or publication. For free.
So, just how do you go about finding ezines that want what you have to contribute? Well, you can find and approach individual publishers and offer your articles or tips. But that’s often time-consuming, frustrating, and difficult. The single best approach is simply to post your contribution to one of the growing number of free article distribution services that are sprouting up across the Web. These services are frequented by ezine publishers looking for content and posting information about your article is the quickest way to get noticed.
Depending upon the individual service, you to post your article on their site, set up an autoresponder (a reply service that sends your article automatically to anyone who requests it; all without your intervention), or include the article or information about it in an online announcement service that they offer.
Here are my favorite places to announce your articles:
EzineArticles web site.
Provides an ezine and a web site with archived and autoresponder-based articles. You can subscribe to the “E-ZineZ Article Distribution Digest” and can find articles at ezinearticles.com. You can submit article summaries to both the ezine and the web site.
Free Content ezine.
This ezine lets authors submit article summaries and publishers list needs. The editor prefers article summaries, but recent issues of the ezine have included complete works.
IdeaMarketers web site.
A very thorough site. If you’re looking for broad exposure, I’d make this one of your first stops. You actually post your complete article to the site. ideamarketers.com
MediaPeak web site.
Provides free content to over 2,000 online publishers. The content is distributed to publishers via an email service, to which you can subscribe by sending a blank e-mail to: email@example.com. Submit complete articles and up to four-line taglines to or firstname.lastname@example.org. . The web site also has a content exchange section where publishers announce their needs.
Designed primarily for you to post complete articles.
Web-Source web site.
You can submit your article reference, as long as it’s in an autoresponder, to the web site at the following: web-source.net. You can also subscribe to and submit articles to the companion ezine, the “Writer and Publisher Connection,”.
Michael Werner is the former President and founder of two-time INC. 500 company, InfoSource, Inc. He is currently the CEO of intellectua.com, a publisher of how-to, business, computing, and Internet e-books and tools.