Examples of Goals and Strategy
These are goals, strategies, and measuring techniques we’ve used and have worked successfully (meaning we achieved our goals).
- Goal: Keep visitors at our site an average of 2 more pages per visit.Strategy: Put “Next” buttons on the bottom of each page in order to lead people to the next page.Measurable: Go into the site logs and compare the average # of pages hit per visit for four weeks before and after adding the navigational buttons.
- Goal: To increase sales of our book by 5 sales this month at Amazon.Strategy: Get our book reviewed at Amazon by an independent reviewer.Measurable: Compare number of sales the month after the review with the number of sales during the month prior to the review.
- Goal: Increase visitors to website by 50 unique visits per week from search engines.Strategy: Optimize 10 web pages of the site for keyword frequency and meta tags, submit to 6 most popular search engines.Measurable: When the pages are indexed and ranking, use Web Position Gold to compare the number of referrals from search engines for three months prior to and three months following the optimization.
- Goal: Increase number of newsletter subscribers by 25 people per week.Strategy: Get two other web sites to put up our ad and subscriber address on their thank you page when someone subscribes to their newsletter. (Return the favor by also including them on our web site.)Measure: Gather number of subscribers each week by having an email come into my mail box everytime someone subscribes. Compare the number of subscribers before and after the ads go out.