Domain Names

Domain Names

by Matthew Trueman

Domain names are how people find your website amongst the hundred of millions out there on the net. Many people fall into the trap of thinking that they can succeed on the internet with website addresses of the type : www.hostdomain.co.uk/users/area/street/~yourcompany.

Who in their right mind is going to part with their hard earnt cash at a site like that? In this short article, I will hopefully be able to show you all just how important your own domain name is and how it will pay for itself hundreds of times over.

The whole essence of the domain name is to distinguish your website from the rest, to brand it (a completely different article altogether), build trust with your visitors, and to enable you to ‘sell’ whatever it is you want you a visitor to ‘buy’. This doesn’t need to involve the exchange of money. Whether it is a free newsletter, information, or a product or service, you need your visitor to be able to take you seriously and most importantly show them that you are not going to rip them off. By having your own domain you are showing *your* visitor that *you* mean business, that you have a product or service that you are willing to stand up for and put a “little money where your mouth is”, albeit $70 per year.

Apart from the main advantage above, there are many other reasons why having a domain is beneficial. Here are just some:

People can remember where your website is – like where their favorite grocers or clothes shop is in the street,

Search engines are more likely to list your site – you need to show them you serious too, and if you choose a domain name similar to the keywords you wish to search under your site will rank significantly higher, particularly if your domain is a direct copy of a keyword phrase you are targeting, for example, a web hosting company with www.webhosting.com will rank very highly on the search engines for this phrase and after all, this is how you will get the bulk of your traffic.

To illustrate my point here is an example of someone who has used domain names to great effect to great. Mark Lewis of www.partnersinrhyme.com brought a domain of www.love-partners.com for $70.00 and put on an attractive front end which only took him 8 hours to design. This investment raised the income from his site from $2.99 a month to $250.00 a month and rising!


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