When it’s Okay to Break Grammar & Design Rules
by ©Judy Vorfeld Have you heard that you might lose potential customers and/or clients if your site doesn’t use effective grammar, style, and design? Do … Read More
The Top 7 Rules of Power Copywriting!
by “Wild Bill” Here are the top techniques and tricks that today’s best copywriters use. Learn them well, remember them always and use them often! … Read More
How To Get Free Testimonials And Use Them To Increase Your Sales
Copyright, Bob Leduc One of the most valuable marketing tools for a business is the testimonials it receives from satisfied customers. Yet, many businesses never … Read More
Headlines That Bite
by Rachel McAlpine Rachel McAlpine is a professional writer specializing in Web copywriting. See Headline Tips for tips, and check out ‘Web Word Wizardry’, an easy, user-friendly … Read More
Are “Benefits” and “Features” Really Dead?
by Terry Kent The Basics: The traditional method of gaining sales in advertising is to grab people’s attention with “benefits”. By presenting the emotional side … Read More
10 Ways Your Web Site Text Can Impact Your Reader’s Buying Decision!
by Larry Dotson The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your … Read More