Headlines That Bite
by Rachel McAlpine Rachel McAlpine is a professional writer specializing in Web copywriting. See Headline Tips for tips, and check out ‘Web Word Wizardry’, an easy, user-friendly … Read More
Are “Benefits” and “Features” Really Dead?
by Terry Kent The Basics: The traditional method of gaining sales in advertising is to grab people’s attention with “benefits”. By presenting the emotional side … Read More
10 Ways Your Web Site Text Can Impact Your Reader’s Buying Decision!
by Larry Dotson The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your … Read More
Those Darn Gif’s
by Terry Kent Before you even think about saving a .GIF image we need to look at web color briefly. To make color appear consistently, … Read More
The Power of Color
by (c) Joanne Glasspoole Do you find it hard to choose color schemes for your Web designs? It is a question I get asked often. … Read More
How to Promote Your Artwork Online The Art of Self Promotion for Starving Artists
by Rebecca Kemp – www.wildlife-fantasy.com Well, if you were anything like me, you’d have just tons of great artwork you wanted to show the world, but … Read More
Psychology – the Magic Selling Ingredient
by Pamela Heywood Basic psychology is about people’s needs and their need to fulfill them. Most of us have a distinct priority at any given … Read More
Graphics Optimization
by Richard Lowe, Jr. Graphics images on the internet come in three major formats: GIF, JPEG and PNG (and PNG’s close relation MNG). Each of … Read More
Graphic Design
by Terry Kent There are varying opinions on how graphic design should fit into the internet. Certain people believe that the internet should be about … Read More
Fonts: How to choose between them
by Tim NorthBetterWritingSkills Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the … Read More