93 Ideas to Energize Your Ad Copy

93 Ideas to Energize Your Ad Copy

by Larry Dotson

  1. Publish a picture of yourself in your ad. This will show people that you’re not hiding behind your web site and you’re not afraid to backup your product.
  2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.
  3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.
  4. Publish the results of any positive surveys you’ve taken from your customers in your ad. Just survey your current customers and list the results.
  5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.
  6. List any related books that you’ve written in your ad. When you list a book(s) you’ve wrote, it gives you credibility because it shows you’re an expert.
  7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they’ll relate that to your product.
  8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.
  9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.
  10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

10 Mind Altering Words That Make People Buy!

  1. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.
  2. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard earned money buying your product.
  3. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.
  4. Use the word “easy/simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.
  5. Use the word “testimonial” in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.
  6. Use the word “discount/sale ” in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.
  7. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.
  8. Use the word “you/your” in your ad. People want to know that you are talking them. This’ll make them feel important and attract them to read the whole ad.
  9. Use the word “important” in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.
  10. Use the word “new” in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.

10 Ways To Make Your Ad Command Attention!

  1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
  2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
  3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
  4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
  5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
  6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.
  7. Make your ad’s keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
  8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
  9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.
  10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.

10 Ways To Get Your Ads Or Messages Noticed

  1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.
  2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.
  3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] )
  4. Begin your subject line with the word “STOP!”. People have been trained their whole life to stop what they are doing when they see that word.
  5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.
  6. Use the word “FREE” in your subject line. Your offer should be attractive to your target audience. It could be free information, software, trials, etc.
  7. Begin your subject line with an “online smile :)”. People use smiles offline to gain people’s attention and to win their trust, why not use them online too.
  8. Don’t use unbelievable claims in your subject line. People have or know some who has been ripped off and trained themselves to ignore those claims.
  9. Don’t use all capital letters in your subject line. It is hard to read, looks unprofessional, and on the internet it’s considered a symbol for shouting.
  10. Test different subject lines to see which ones draws the most traffic to your web site. Also, read the FAQ before posting a message or ad anywhere.

10 Psychological Desires To Insert Into Your Ad!

  1. Most people like surprises because it’s a change of pace from their routine. Tell your prospects that they’ll get a surprise free bonus for ordering.
  2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.
  3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy.
  4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product.
  5. Most people are curious about things that could affect their current lifestyle. You could use words like “Secret” or “Confidential” in your ad.
  6. Most people want to invest in their future. Tell your prospects to “invest in your product” instead of “buy our product”.
  7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like “New”, “Just Released”, etc.
  8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them.
  9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product.
  10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they’ll achieve by ordering your product.

10 Persuasive Triggers To Plug Into Your Ad!

  1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.
  2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them.
  3. Most people want a clean environment. Tell your prospects that you’ll donate a percentage of your profits to help clean the environment.
  4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when they purchase your product.
  5. Most people need or want new information to absorb. Give your customers a free ebook or tip sheet when they purchase your product.
  6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they will avoid or end if they buy your product.
  7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they will gain, if they purchase your product.
  8. Most people don’t want to miss out on a major opportunity that they could regret in the future. Tell your prospects you’ll be raising the price shortly.
  9. Most people want to have good health and live longer. Give your prospects free coupons to a fitness club when they buy your product.
  10. Most people want to belong to something or a select group. Give your prospects a free member- ship into your club when they buy your product.

33 More Ways To Energize Your Ad Copy!

  1. Use a “P.S.” at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.
  2. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.
  3. Let people read your ad before they get to your freebie. When you use free stuff to lure people to your web site list it below your ad copy.
  4. Test and improve your ad copy. There are many people who write an ad and never change it. Make sure you get the highest possible response rate.
  5. Give people an urgency so they buy now. Many people are interested in your product but they put off buying it until later and eventually forget about it.
  6. Turn your ad copy into a story or article. Your visitors won’t be as hesitant to read your ad and will become more interested in your product.
  7. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.
  8. Trigger your visitors to buy your products by using colors. You should totally relax and think about which colors would compel prospects to order.
  9. Repeat the 3 most powerful or appealing benefits throughout your ad copy. Repetition can brand your product’s benefits quicker in your prospects mind.
  10. Make your long ad copy interesting enough so people click through to the next web page. If it’s not, they won’t take the time to click and read more.
  11. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning of, define them.
  12. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.
  13. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.
  14. Trigger your reader’s emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they’ll get when they win money.
  15. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won’t believe you.
  16. Use the phrase “invest in our product” instead of the words buy or purchase. This makes prospects feel they’re investing in their future if they buy.
  17. Make sure your classified ads don’t sound like an ad. Don’t ask people to buy anything or they won’t click, give something away instead.
  18. Give your free bonus products extra perceived value. Don’t use the phrase “free bonuses” use the phrase “you will also get”.
  19. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports.
  20. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.
  21. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.
  22. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?
  23. Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.
  24. Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.
  25. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad.
  26. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letters with extra spaces, add in text symbols, etc.
  27. Test your ad copy before you start taking orders. Tell your visitors to e-mail you if they want to be notified when you launch a new product.
  28. Cut out words, phrases, and paragraphs in your ad copy that aren’t selling or supporting your product. This will stop people from getting bored with your ad.
  29. Write your ad copy like you’re talking directly to your visitors. Use the words “you”, “your”, and “you’re” a lot in your ad copy.
  30. Create your own ad copy; don’t copy the basic run of the mill ad copy. Don’t be afraid of trying something different to increase your sales.
  31. Change your ads regularly. Your prospects can get bored seeing the same ad all the time. They usually see the ad 7 times before they actually buy.
  32. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you’ll have.
  33. Motivate people to buy your product. Tell them a lot of positive things like “You can now reach your goals and change your life if you buy our product”.