6 Easy Ways To Multiply Your Leads From Card Deck Advertising In Less Than Two Weeks!

6 Easy Ways To Multiply Your Leads From Card Deck Advertising In Less Than Two Weeks!

by Jerry Buchs

Advertising in card decks is one of the most cost-effective ways to promote your product or service. With a packet of cards from dozens of advertisers all shrink-wrapped in one pack, the mailing costs are drastically reduced. Imagine sending 100,000 direct mail pieces to potential customers on your own. The mailing costs would be staggering – even at bulk rate!

But even your card deck advertising can be a big flop if you don’t follow a few simple rules for success. I followed these six rules in a recent card deck, and my leads have been pouring in for the past two weeks!

  1. Zero In On Your Target MarketThe first rule of any marketing effort is “Know your audience,” and card decks are no different. You must make sure that the card deck you select is going to the people who are most likely to respond to your offer. The card deck should be targeted specifically to the primary audience you are trying to reach. Don’t think you can profit by reaching a secondary market or influencing another unknowing group. It’s not worth it!Be sure to ask the card deck publisher to describe the audience for their deck in detail. You also want to know where the names come from and how they are generated so you’re getting fresh names. Many publishers have a media kit they can send you.
  2. Find The Right Card Deck For Your Product/ServiceAfter you’ve identified your market, you will likely have a few card decks to choose from. But which one should you pick? Ask some key questions before you decide and plunk down your cash – How many responses can you generally expect to get? Can you get special placement in the deck? Does the deck always hit the mail on time?Of course, price is a major deciding factor. But value should be more important! If the list is old and tired, or the publisher often doesn’t hit the mail date to try and sell more cards, your success is at risk. Also, find out what bonus offers – if any – the publisher can make to you. This is a competitive business, and you should get the most value you can!
  3. Focus On Your Offer!The next step is to make sure that readers respond to your card over so many of the others that are trying to reach the same audience. You do that by making a fabulous offer that readers are compelled to respond to. After glancing at your card in the stack, readers must see an offer that causes them to raise their hands and say, “Yes, I’m interested. I want what you have to offer!” This is critical!What offers work best in card decks? Generally, the best offers focus on helping people or businesses to improve a basic condition that is important to them – making more money/profits, satisfying basic needs, improving productivity and efficiency, etc. Again, readers must be persuaded to raise their hands!
  4. Use A Headline That Forces Readers To Notice You – And ACT!Even with a terrific offer, most readers won’t respond to it if they don’t notice it when they’re sifting through the cards over the “circular file.” Unless something catches their eye almost immediately, the offer is lost on them. You get a reader’s attention by using a bold, eye-catching headline.The headline should give people a reason to take action, or at least entice them to read further, or both. Using the word “FREE” is always a winner. Offer a free report, a free tape, or something else to get people to respond. Focus on the prospect. What will they get by responding to your offer? If possible, look at cards from previous decks and develop a headline different from anything else you see. Your card should stand out from all the others.
  5. Pre-qualify Your Prospects BEFORE They Contact You!On the other hand, if you’re selling a “big-ticket” item or some sort of product, service, or opportunity that requires a certain commitment of time or capital, it’s perfectly acceptable to pre-qualify your prospects with the card. After all, you don’t want to send out a ton of tapes or free information to – or just waste your time with – people who won’t buy. After your headline, include a short checklist of self-qualifying questions for people to answer. If they still respond, they’re more likely to be a good lead.
  6. Give Prospects EVERY POSSIBLE Way To Contact You!People like to respond to offers in different ways, and people have different means to contact you. Therefore, your card MUST include as many ways for prospects to contact you as you possibly can. My cards include my name, email address, website address, fax number, and mail-back capability with my home address on the back. And yes, I include my personal telephone number! It gives tremendous credibility to me and to my offer and allows me to communicate with prospects directly.And the leads have been coming in like gangbusters!

About the author

Pretium lorem primis senectus habitasse lectus donec ultricies tortor adipiscing fusce morbi volutpat pellentesque consectetur risus molestie curae malesuada. Dignissim lacus convallis massa mauris enim mattis magnis senectus montes mollis phasellus.

About the author

Pretium lorem primis senectus habitasse lectus donec ultricies tortor adipiscing fusce morbi volutpat pellentesque consectetur risus molestie curae malesuada. Dignissim lacus convallis massa mauris enim mattis magnis senectus montes mollis phasellus.

Leave a Comment