46 Ideas for Ezine Marketing

46 Ideas for Ezine Marketing

by Larry Dotson

  1. Create two versions of your e-zine so people can choose if they want ads included with it or not. This’ll attract the people who hate ads to subscribe.
  2. Publish your e-zine only on your web site. Have people subscribe to a “new issue” e-mail reminder. This could really increase your traffic and sales.
  3. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.
  4. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.
  5. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.
  6. Build your opt-in e-mail list using an FFA ( free -for-all links page). People can submit links to your links page and you can send them a thanks e-mail.
  7. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed.
  8. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to be extra specialized to attract new subscribers.
  9. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.
  10. Use a lot of headlines in your ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.

5 Strategic Ways To Work With Other Ezine Publishers

  1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.
  2. Swap articles with other e-zines publishers. You could get your articles published more often if in exchange you publish their articles.
  3. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.
  4. E-mail targeted e-zines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.
  5. Team-up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers.
  6. Allow other people to publish your e-zine on their web site. Include your web site’s ad and link in each issue you publish.

20 Ways To Convert Visitors Into Subscribers!

  1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.
  2. You could offer your visitors a free ebook if they subscribe to your free e-zine.
  3. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine.
  4. You could offer your visitors a free advertisement in your free e-zine if they subscribe.
  5. You could offer your visitors a free tangible gift if they subscribe to your free e-zine.
  6. You could offer a free automatic entry into your contest or sweepstakes if they subscribe to your free e-zine.
  7. You could tell your visitors that you offer original content in your free e-zine.
  8. You could tell your visitors to read a sample issue of your free e-zine on your web site.
  9. You could offer your visitor’s free software if they subscribe to your free e-zine.
  10. You could offer your visitors a free sign up to your affiliate program if they subscribe to your free e-zine.
  11. You could offer your visitors a free web service, like free e-mail, if they subscribe to your free e-zine.
  12. You could publish some of your current e-zine subscriber’s testimonials on your web site.
  13. You could publish any positive reviews you have received about your free e-zine on your web site.
  14. You could tell your visitors what’s going to be published in your next e-zine issue.
  15. You could tell your visitors that they have the right to republish your e-zines content on their own web site if they subscribe to your free e-zine
  16. You could publish a list of well-known famous, or respected people that have subscribed to your free e-zine.
  17. You could tell your visitors what a subscription to your free e-zine is worth in dollars.
  18. You could tell your visitors all the major benefits of subscribing to your e-zine.
  19. You could tell your visitors how many people have already subscribed to your e-zine.
  20. You could tell your visitors that a subscription to your free e-zine is only available for a limited time.

10 Benefits Of Submitting Articles To E-zines!

  1. You’ll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
  2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
  3. Your article might also be placed on the publisher’s home page. If they publish each issue on their home page this will give you some extra exposure.
  4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
  5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don’t publish your articles.
  6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
  7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
  8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They’ll allow their visitors to republish your article.
  9. You’ll gain people’s trust. If they read your article and like it, they won’t be as hesitant to buy your product or service. You will then be able to increase your profits.
  10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It’s a win/win situation.