45 Unique Marketing Ideas

45 Unique Marketing Ideas

by Larry Dotson

Unique Marketing Ideas

  1. Compare your product’s guarantee to your main competitors. Find a niche where you can design your guarantee to be more powerful.
  2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
  3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can’t afford it an optional payment plan.
  4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
  5. Personalize all your e-mail messages so they get read. Include the recipient’s name in the subject line. This will grab peoples attention quickly.
  6. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.
  7. Search for your business’ name in newsgroups and discussion boards. Some of the comments you find could help you improve your business
  8. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.
  9. Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site.
  10. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluated them.
  11. Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials.
  12. Combine a product and service together in a package deal. It could increase your sales. If you’re selling a book, offer an hour of consulting with it.
  13. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they’ll book you for a show.
  14. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.
  15. Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost by joint venturing with other businesses.
  16. Keep your visitors on your web site longer. The longer they stay, the greater chance they will buy. Just hold a treasure hunt contest on your web site.
  17. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
  18. Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.
  19. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.
  20. Hold a “buy the most wins contest” on your web site. Tell people each monthly winner will get their entire purchase refunded.
  21. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.
  22. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
  23. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.
  24. Start a free ebook club on your web site. People could sign up to receive a free ebook from you each month. Just include your product ad in the ebooks.
  25. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas you can.
  26. Publish e-zines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.
  27. Give your prospects or customers a breath of fresh air. Don’t be afraid to design your web site and ad copies different from everyone else.
  28. Allow your prospects to chose between a retail or wholesale price. Charge people a membership fee to always get the products at wholesale cost.
  29. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.
  30. Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site.
  31. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
  32. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts ten or more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyone’s postings each month. This could also work for e-mail discussion lists.
  33. There a millions of web sites on the internet. Instead of marketing your web site as a web site. Market it as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.
  34. Offer a free on-site repair service for products you sell. This is convenient for people because they won’t have to send it away for repair and they won’t have to be without the product for a long period of time.
  35. When you visit a web site you’ve enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.
  36. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.
  37. Sell your product at the price it costs you to produce or buy it. You will usually sell more products at a lower price than your competition which equals more potential lifetime customers. You will break even in cost but you’ll make your profit from the upsell and backend products your sell your lifetime customers.

8 Benefits Of Helping An Online Business Newbie

  1. You will feel good knowing that you had a part in helping them build their business. You can sit back and say “I had a part in their success.”
  2. They may become one of your best friends. Most people can use new friends, even business owners. You may even become business partners and create a totally new business together.
  3. You could end up being strategic business allies in the future. You could regularly do joint venture and cross promotion deals with each other.
  4. They may help you out with your business. Maybe they will give you some testimonials or endorsements for your products or services.
  5. You might gain some valuable referrals from them. They may also join your affiliate program and make sales for your business.
  6. They might offer you some free advertising space on their web site or in their e-zine for your help. You could also exchange advertising with them.
  7. You both could end up developing a new product or service together. The product or service could be a combination of your current ones.
  8. They might purchase the products you sell and become one of your best customers. You could sell them many back end products or services in the future.