40 Sure-Fire Exchanges with other Webmasters and Marketers

40 Sure-Fire Exchanges with other Webmasters and Marketers

by Larry Dotson

  1. Trade content with other ezine publishers or web sites. This is a powerful and effective way to place your links other targeted web sites.
  2. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.
  3. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.
  4. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
  5. Trade links only with web sites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies.
  6. Team-up with eight to ten other sites to promote the same web site. Just include everyone’s products on the web site you are all promoting.
  7. Give out free web space on your server. Many of your visitors may want to publish their own web site. Just require that they publish your banner ad.
  8. Design web sites for other businesses for free. Just require them to publish your banner or text ad somewhere on their home page.
  9. Allow other related web sites that don’t have a chat room to link to yours. They’ll get use of a free chat room and you’ll draw extra traffic to your site.
  10. Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they’ll want to join the ring.
  11. Joint venture with your competition if you can’t beat them. You could agree to work together and beat the other competition then share the profits.
  12. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.
  13. Start a free-to-join business association from your web site. Just ask all members to place your association logo and link on their web site.
  14. Create ebooks for other web sites or businesses. You could create them for no charge in exchange for an ad or mention of your web site inside.
  15. Give away your products or expertise to internet business newbies. Just ask them in return to place your link on their web site.
  16. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
  17. You could also trade banner ads, half page ads, classified ads, etc.
  18. Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them.
  19. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.
  20. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.
  21. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter.
  22. Multiply your marketing all over the internet by creating free bonuses for other business’ products. You just include your ad somewhere on the bonus.
  23. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.
  24. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.

10 Things You Should Try To Barter For Before Buying!

  1. Information Products – it could be ebooks, “how to” videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.
  2. Advertising Space – it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.
  3. Web Hosting – you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.
  4. Software – it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.
  5. Writing/Editing – it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.
  6. Accounting/Bookeeping – you could offer a no cost advertisement in exchange for their accounting and booking services
  7. Consulting – it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.
  8. Copy writing – it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.
  9. Merchant Accounts – you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.
  10. Internet Access – you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

Ideas for Affiliate Programs

  1. Give other businesses the option of selling your product. It could be a simple joint venture deal or an affiliate/associate program.
  2. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through “house parties”.
  3. Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate stats.
  4. Let people know about your affiliate program. Submit it to numerous affiliate program directories, announce it in your e-zine, put it in your sig file, etc.
  5. Make more commissions off the affiliate programs you join by giving your personal endorsements for the products. They usually pull more sales than ads.
  6. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.