Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer.
Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles,etc
Make your web site writing exciting to read. You can use emotional words, descriptive adjectives, highlight keywords with color, etc.
Spice-up your web site’s wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.
Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.
Make your site text easy to read. Most people won’t strain their eyes trying to read text that is too small, light or bright.
Tips to Improve Your Content
Update the content on your web site regularly. You’ll want to add new content and update the old content.
Tell your potential customers that your ordering system is highly secure. Also, reassure them that you take every effort to protect them.
Tell your visitors exactly what you want them to do at your web site. You may want them to order products, subscribe to your ezine, etc.
Tell your visitors what’s offered at your web site at the very beginning. If people are confused about what’s being offered they may leave too early.
Focus your site on your visitor’s desires, not on yourself. They want to know what’s in it for them, not that you won an award for your business.
Make people feel safe when they order. Explain to them you won’t sell their e-mail address and all their personal information will be kept confidential.
Try not to get caught up in loading your site with technological gizmos and gadgets. Concentrate on your words, they will do the actual selling.
Include content and free stuff on your web site that promote the products you’re selling. If they don’t read your ads, they may read your offerings.
Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
Provide your web site visitors with content they can’t read anywhere else. People will stay longer at your web site to read the original content.
Persuade visitors to buy your product by telling them the future. Tell them what’ll happen with their life in the future if they buy or don’t buy.
Remind your web site visitors they can print out your content. They may browse around your online store while it’s printing.
Tell your visitors what they can avoid by buying your product or service will motivate them to buy. They may want to avoid pain, fear, danger, etc.
Use text links if your banner ads are not pulling traffic. People don’t ignore text links as much as they do banner ads.
Remind your visitors to promote your web site. Use phrases like; “Refer This Our Web Site To A Friend” or “Link To Our Web Site”
Content Ideas to Make Your Site Sizzle
Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site.
Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.
Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new “how to” articles.
Make your web site ready for the public. Have an “About Us” page and clear descriptions of what actions you want your visitors to take.
Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.
Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site.
Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This’ll multiply your advertising all over the internet.
Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit.
Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.
Create a free e-zine directory. You’ll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines.
Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This’ll allow you to submit it to many.
Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.
Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.
Give people as many ordering options as you can. Accept credit cards, checks, money orders, and other forms of electronic payments.
Give your visitors the option of viewing your web site by autoresponder or printing it out. They might not have the time right then to look it over.
Convert your web site into an ebook. You could offer your ebook as a free bonus for your product or another business’ product.
Start an auction on your web site. The type of auction could be related to the theme of your site. You’ll draw traffic from auctioneers and bidders.
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