20 Ideas to Intensify Your Web Design
by Larry Dotson
- Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers, and other tools offered online.
- Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers.
- Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won’t waste it waiting for your site to load.
- Allow your visitors experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc.
- Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional.
- Avoid using scrolling marquees on your web site. They take the attention away from your ad copy and make your web page load slower.
- Stay away from overloading your web site with high tech gadgets. They can create a slow loading web page and distract people away from your offer.
- Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.
- Design your web site to be less confusing. Don’t use a lot of graphics, links and anything that takes away from your sales message.
- Use pictures or graphics on your web site that support the product you’re selling. They could give your visitors a clearer vision of your product.
- Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
- Keep your web site consistent. You don’t want to keep things on your web site that are unrelated to the theme of your web site.
- Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites.
- Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in e-mail so you could redirect them to a web link.
- Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.
- Convert your web site and free e-mail newsletter into different languages. This will increase your over- all target market.
- Test the “bill me later option” on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.
- Make your visitors curious about your product by telling them they need to sign-up to get into a password protected site to read the rest of the ad.
- Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.
- Design your web site to be a targeted resource center. Choose one subject and build on it. You’ll gain repeat visitors that are interested in that topic.