by Severina Publications
So you have your website and you’ve done everything right on the web – search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.
And now you think you’ve exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right?
Here are 12 extra ways to promote your website without even turning your browser on:
Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your snail mail address – they should ALL know your web site address too. Make sure that any new staff have this information along with the usual contact details.
Print your URL and email address on all letterheads, business cards & compliment slips, in the format http://www.yourcompany.co.uk This way everyone that you ever come into contact with has your web address.
Business closed for the day? Why not put up a sign – “Open 24 hours a day on the WWW – www.yourcompany.co.uk” Spooners Restaurant (http://www.spooners.co.uk) did this and regularly get table bookings via email that they would usually have missed.
Include your URL in your answerphone, or line holding message. Let people know that they can find information/buy products/ enquire about services via the worl Wide web.
Type your URL into your screensaver to remind staff of the address while they are on the telephone. This way even temping staff know the address
When potential clients call for information about your company, ask them if they have Internet access and send them to your website. This means they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.
Look for unusual promotional items at holiday times – WWW tiepins or brooches, computer shaped cookies, Christmas cards on disks (with the obligatory link to your website) – the choice is endless and it all draws attention to the fact that your company is taking advantage of the latest technology
Why not swap leaflets with one of your clients and reach a whole new potential audience? Every brochure we send out features a leaflet/business card from one of our clients – a favour which they reciprocate.
Magnetic car stickers featuring just your company name and URL help get you seen while you’re out and about and can be a great conversation starter!
Have t-shirts printed with your web address and logo – then give them out as prizes or promotional items.
If you’re in a restaurant or hotel with a guestbook – sign it! And don’t forget to leave your web address. These guestbooks are left in receptions all year round and people tend to browse through them while waiting.
Make sure that any newspaper and other offline ads feature your URL prominently – don’t hide it away in the small print!