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Write Title
What is a Title?
The Title comes after your <HEAD> tag.
Titles are the links that you see in a SE, when you do a search. A SE generally has about
10 titles per search. Under each title, you will see a description of the site.
Those titles that you see are generated directly from the <TITLE> tag in a web page.
It is extremely important that you have a title on any
page that you want to promote in a SE.
Write the Title
The title must be written carefully. Not only must you use keywords, you must also make it interesting.
Here are some guidlines:
- Look at your keywords and keyword phrases.
- In your title try to include as many of the words from your keywords and phrases as possible. Try to use each word only once.
Think about stemming.
- Making the title catchy might be difficult. But try it anyway. The title is the
first thing that someone will see about your site. You want them to look further (the description
is next) so the title has to grab them. Here are some tips:
a. ask a question
b. solve a problem
c. solve a problem quickly - time
d. solve a problem for a cheap price - money
- The first words you use in the title
are the most important words to the SE, so use your most important keyword phrases as close to the
beginning of the title as you can.
- Most people use lower case to search and some engines are
case specific.
- Don't use all caps, they are hard to read. Make it a sentence if you can, capitalizing the first word only.
- Try to keep the title within 100 characters. Characters include
spaces, punctuation and letters.
- Here are some examples of a titles:
<TITLE>Educational children's toys including wooden boats!</TITLE>
<TITLE>Wooden boats make educational toys, buy online!</TITLE>
<TITLE>Educational toys discounts on wooden boats. Overnight delivery!</TITLE>
- Now go try writing your title!
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