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Outline of a Business Plan
During the next few articles, we are going to provide
specific strategies and ideas in order to help you create
a marketing plan.
The marketing plan is only one
part of your overall plan or your business plan.
A business plan can be used for a few key reasons:
- to state your objectives so that you have a clear picture
of where you want your business to go
- to be used as a financial proposal
Provided directly below, you will find a sample outline for a
business plan. You can see how your marketing plan
would fit into this approach. (V and VI are a general
outline of your marketing plan.)
I. Summary
- Objectives
- Description of the business
- Products and Production
- Marketing Strategy
- Management
- Finances
II. Company
- Ownership
- Location and facilities
- History
- Goals and milestones
III. Products
- Description
- Features and comparison
- Research and development
IV. Production Plan
- Labor
- Suppliers
- Equipment
- Property and facilities
- Subcontractors
- Manufacturing costs
V. Market Research and Analysis
- Target market
- Market survey
- Industry analysis
- Competition
VI. Marketing Strategy
- Sales and distribution
- Advertising and public relations
- Positioning
- Pricing
- Strategic alliances
VII. Management
- Description of management team
- Remuneration
- Shareholders
- Consultants
VIII. Financial Strategy
- Reason for financing
- Sources of financing
- Financial package
D. Time line
IX. Budget
X. Supporting Documents
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