How Do I Increase My Subscribers?

How Do I Increase My Subscribers?

We’ve been publishing The Write Market Release for over a year. We’ve always managed to increase our subscriber base. Some months not as quickly as others. In this article I will tell you what has worked for TWM’s Release.

#1. CONTENT really really really IS KING. Your ezine will flourish – as long as you continue to put out quality/original content in an organized format. No matter what else you do to your ezine – this is #1 to help you keep your subscribers. If your content isn’t worthwhile people will unsubscribe so fast your head will spin.

#2. Publish on time. If you say you will publish twice a week – then by gosh golly gee – publish twice a week. (Some months it is difficult to get our ezine out, due to the fact that sometimes we’re busier than others. Furthermore, TWM Release is only published monthly – I can’t imagine trying to publish weekly. The morale of this story is “choose your publication schedule very carefully.”)

#3. Find a niche. Find a topic that not many other people have killed, yet. Or, if a lot of people are publishing in your niche, get some kind of advantage. For instance, we decided to publish in a tutorial format – not many other ezines do this. This has helped us increase our subscribers.

#4. If you have a good niche, you are committed to quality content and publishing on time, you’re ready for promotion.

  1. First, you should have a website and use it to the best advantage. Here are some ways to use your website.
    • place a “subscribe form” on every page of your website, preferably at the top of every page. Or you might try a small popup window that doesn’t come back after people have seen it once. (Our popups have increased our subscription rate by about 150%.)
    • if your website offers interesting information on your topic, then chances are people will subscribe to your newsletter to stay informed about that topic – so use your website to provide quality content. I think this is the main reason why people subscribe to our newsletter. I can see exactly when they subscribe and it is usually after they see how rich in content our website is. Or after they’ve seen one of our tutorials. Our short, but well written popups also help people decide to subscribe.
    • archive all past issues of your newsletter so that people can see what they’re getting into when they subscribe.
    • place testimonials on your website about your newsletter.
    • use pop-ups. Pop-ups that work! describes in detail how to install pop-ups.
    • In one of the articles that follow, Larry Dotson gives you 20 more ways to convince website visitors to subscribe to your newsletter.
  2. Post on discussion lists and discussion forums. You don’t have to “announce” your ezine. Simply follow a discussion with an intelligent post and use a signature file that tells people how they can subscribe to your newsletter. This works extremely well. I recommend finding about 3 discussion forums that relate to your niche and post on one of them once a week. You will see immediate results. I find that email discussion lists work the best – especially ones with a big following, like i-sales or i-search digest.
  3. Find ezine directories and post your ezine to them. In the next article, Mike Banks Valentine will tell you more about how to do this.
  4. Write articles and submit them to other big ezines in your niche. Or do ad swaps with other ezines that are similar in subscribers and content. This has worked very well in the past for TWM release.
  5. Start a joint venture. Find a couple other newsletters that compliment your own and start a “Network”. We started MCNN – “Marketing Course Newsletter Network.” There are three newsletters in this network. That means three times the publicity for our newsletter. I’ve seen some networks with up to 6 newsletters. Last year, we teamed up with several internet marketing gurus and created MCNN’s Ultimate Marketing Guide. There were about 37 articles – by 37 different people – that’s 37 people promoting our Guide. (Granted, this type of thing only works for a couple months – the first push of the Ultimate Marketing Guide was, of course, the best push.)

Well, that’s about it. The main thing I can say is that you have to keep plugging away at it. You have to keep up on ezine publication practices, as well. Try out different things to see what works and what doesn’t. Here are a few excellent resources for staying up to date on ezine publishing:

Ezine Tips a daily publication called Ezine Tips. The website: Ezine Tips Website
Ezine University great information on ezine publishing.
Web Reference tips on increasing subscribers.
Get High Forums great discussions on community building and how to build a newsletter or discussion list – as well as many other helpful topics