Before you begin to rewrite the content of your practice page to increase or decrease keyword frequency, you will need to find the “right” keywords. There are several ways to go about this.
- Ask business people and friends what they would type into a search if they were looking for your page.
- Go to search engines and look for pages with content similar to your own. Look at their source code – check out which phrases they are using in their keyword meta tags. However, do not copy someone else’s words or their page verbatum. This is stealing/plagarism and it can be punished on the internet as severely as in real time.
- In your notebook, brainstorm all the possible words and phrases you can think of specific to your web page. Pick out ten that are most closely associated with your page and that you think people would type into a search engine.
- Use the Overture’s Search Terms Suggestions Tool.
- Target Your Keywords: if you pick a general word that is highly searched, you are less likely to get a good ranking, than if you pick a phrase that is less highly searched. For example, the keyword “toy” is too general. What kind of toys are we trying to promote? If we narrow it down to “educational toy” or “wooden toy,” we have a better chance of getting a good rank (“good rank” meaning in the top ten.)You also reach less people this way. You should try for the highly searched words, but you should also have a few phrases that are less highly searched. We ruled out “gifts” because it is not specific enough.Getting very specific is important, not only for rankings, but also because you want people to find what you are offering. You don’t want people to get annoyed when they get to your page because they were looking for something else.
- For each webpage, we recommend trying for one to five keywords or keyword phrases.
- Example keywords for the rest of our tutorial:educational toys
educational wooden boats