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45 Unique Marketing Ideas
by Larry Dotson
Unique Marketing Ideas
- Compare your product's guarantee to your main
competitors. Find a niche where you can design
your guarantee to be more powerful.
- Increase your profits by concentrating on small
details. Improving small things like text size, color,
or graphics can really make a positive difference.
- Keep your offers flexible. If you offer a set price
for your product, you could offer the people that
can't afford it an optional payment plan.
- Offer your knowledge or consulting as a bonus
product. You could offer a free 15 or 30 minute
consultation. This will add value to your product.
- Personalize all your e-mail messages so they get
read. Include the recipient's name in the subject line.
This will grab peoples attention quickly.
- Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them.
- Search for your business' name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business
- Start your own internet radio station. It could be
related to the theme of your web site and you could
advertise your products over the station.
- Turn your banner ad into a trivia question. Post
the question on the banner and tell readers they can
win a prize if they answer the question at your site.
- Get your sales letters and web site evaluated for
free. Visit business discussion boards and ask other
discussion participants to evaluated them.
- Get your products or services evaluated for free.
You can give your product for free in exchange for
evaluations and even testimonials.
- Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.
- Contact national radio stations to ask them if they
are looking for guest speakers. Tell them your area
of expertise; maybe they'll book you for a show.
- Clone your advertisements all over the internet
by allowing your visitors to give your online freebies
away. Just include your ad somewhere inside it.
- Make your products sell quickly by adding a ton
of bonuses. You could get the free bonuses for little
or no cost by joint venturing with other businesses.
- Keep your visitors on your web site longer. The
longer they stay, the greater chance they will buy.
Just hold a treasure hunt contest on your web site.
- Utilize holidays to increase your visitors or sales.
You could give away free electronic greeting cards,
hold discounts, send customers holiday cards, etc.
- Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange they do the same for you.
- Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.
- Hold a "buy the most wins contest" on your web
site. Tell people each monthly winner will get their
entire purchase refunded.
- Think of ways to get your site or business on the
the news. You could sponsor a fundraiser, break a
world record, hold a major event, etc.
- Team-up with your weaker competitors to beat
your stronger competitors. You can create win/win
joint venture and cross promotion deals with them.
- Record all your new promotion ideas into an idea
journal, good or bad. Sometimes you can combine
ideas to create new ones to increase your sales.
- Start a free ebook club on your web site. People
could sign up to receive a free ebook from you each
month. Just include your product ad in the ebooks.
- Buy internet business books, ebooks, private site
memberships, etc. Study and learn all the new web
site promotional ideas you can.
- Publish e-zines for other web sites to increase
your traffic. You could do it at no charge and in
return just ask for a sponsor ad in each issue.
- Give your prospects or customers a breath of
fresh air. Don't be afraid to design your web site
and ad copies different from everyone else.
- Allow your prospects to chose between a retail
or wholesale price. Charge people a membership
fee to always get the products at wholesale cost.
- Beat your competition by giving away a similar
product or service that they charge for. It could
be add on products, warranties, servicing, etc.
- Take advantage of popular fads. If something is
popular at the current time, put up a web site about
it. Just promote your main site on the fad web site.
- Ask people to find a hidden link in your ad copy. If they
find the hidden link tell them they will get a prize or freebie
by clicking on it. This will increase the chance that they will
buy your product or service because they will read your
whole ad copy.
- Want a popular discussion board? This technique is based on
the number of postings made by any one person. You could
give away a free product or service to any person that posts ten
or more messages on your discussion in a month. It could be a
free e-book, report, e-mail consulting etc. Just keep track of
everyone's postings each month. This could also work for e-mail
discussion lists.
- There a millions of web sites on the internet. Instead of
marketing your web site as a web site. Market it as a free web
book. Design your web site with a title page, table of contents,
chapters, etc. Just place your ad or banner for your product or
service on the top of each web page.
- Offer a free on-site repair service for products you
sell. This is convenient for people because they won't
have to send it away for repair and they won't have
to be without the product for a long period of time.
- When you visit a web site you've enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.
- When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.
- Sell your product at the price it
costs you to produce or buy it. You will usually
sell more products at a lower price than your
competition which equals more potential lifetime
customers. You will break even in cost but you'll
make your profit from the upsell and backend
products your sell your lifetime customers.
8 Benefits Of Helping An Online Business Newbie
- You will feel good knowing that you had a part in
helping them build their business. You can sit back
and say "I had a part in their success."
- They may become one of your best friends. Most
people can use new friends, even business owners.
You may even become business partners and create
a totally new business together.
- You could end up being strategic business allies
in the future. You could regularly do joint venture
and cross promotion deals with each other.
- They may help you out with your business. Maybe
they will give you some testimonials or endorsements
for your products or services.
- You might gain some valuable referrals from them.
They may also join your affiliate program and make
sales for your business.
- They might offer you some free advertising space
on their web site or in their e-zine for your help. You
could also exchange advertising with them.
- You both could end up developing a new product
or service together. The product or service could be
a combination of your current ones.
- They might purchase the products you sell and
become one of your best customers. You could sell
them many back end products or services in the
future.
1000 Ways To Sell Your E-Information Products just
visit: Idpublishing.com.
As a bonus, Bob Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place a FREE Ad! 1-webwiz.com
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