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46 Ideas for Ezine Marketing
by Larry Dotson
Intriguing Ideas for Your Ezine
- Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This'll attract the people who hate ads to subscribe.
- Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales.
- Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people
before they subscribe or they may consider it spam.
- Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.
- Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.
- Build your opt-in e-mail list using an FFA ( free
-for-all links page). People can submit links to your
links page and you can send them a thanks e-mail.
- Publish an e-zine for your employees. This could
motivate them to do a better job or fill them in on
were your business is headed.
- Find a tiny niche for your new free e-zine. There
are thousands of free e-zines; your e-zine needs to
be extra specialized to attract new subscribers.
- Create a title that grabs readers attention.
Submit it to free e-zine directories on the internet.
- Use a lot of headlines in your ezine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.
5 Strategic Ways To Work With Other Ezine Publishers
- Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.
- Swap articles with other e-zines publishers. You
could get your articles published more often if in
exchange you publish their articles.
- Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
- E-mail targeted e-zines and ask them to do a
joint venture with you. Ask them to run your ad and
in exchange they get a percentage of the profits.
- Team-up with other e-zines that have the same
target audience. Combine subscriber bases and then
publish one e-zine together to increase subscribers.
- Allow other people to publish your e-zine on their
web site. Include your web site's ad and link in each
issue you publish.
20 Ways To Convert Visitors Into Subscribers!
- You could offer your visitors a discount on all
the products you sell if they subscribe to your free
e-zine.
- You could offer your visitors a free ebook if
they subscribe to your free e-zine.
- You could offer your visitors a free subscription
to your private web site if they subscribe to your
free e-zine.
- You could offer your visitors a free advertisement
in your free e-zine if they subscribe.
- You could offer your visitors a free tangible gift
if they subscribe to your free e-zine.
- You could offer a free automatic entry into your
contest or sweepstakes if they subscribe to your
free e-zine.
- You could tell your visitors that you offer original
content in your free e-zine.
- You could tell your visitors to read a sample
issue of your free e-zine on your web site.
- You could offer your visitor's free software if
they subscribe to your free e-zine.
- You could offer your visitors a free sign up to
your affiliate program if they subscribe to your free
e-zine.
- You could offer your visitors a free web service,
like free e-mail, if they subscribe to your free e-zine.
- You could publish some of your current e-zine
subscriber's testimonials on your web site.
- You could publish any positive reviews you have
received about your free e-zine on your web site.
- You could tell your visitors what's going to be
published in your next e-zine issue.
- You could tell your visitors that they have the
right to republish your e-zines content on their own
web site if they subscribe to your free e-zine
- You could publish a list of well-known famous,
or respected people that have subscribed to your
free e-zine.
- You could tell your visitors what a subscription
to your free e-zine is worth in dollars.
- You could tell your visitors all the major benefits
of subscribing to your e-zine.
- You could tell your visitors how many people
have already subscribed to your e-zine.
- You could tell your visitors that a subscription
to your free e-zine is only available for a limited time.
10 Benefits Of Submitting Articles To E-zines!
- You'll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.
- You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.
- Your article might also be placed on the publisher's
home page. If they publish each issue on their home
page this will give you some extra exposure.
- You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.
- You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don't
publish your articles.
- You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.
- You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.
- You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll allow
their visitors to republish your article.
- You'll gain people's trust. If they read your article
and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase
your profits.
- You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.
1000 Ways To Sell Your E-Information Products just
visit: Idpublishing.com.
As a bonus, Bob Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place a FREE Ad! 1-webwiz.com
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