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40 Sure-Fire Exchanges with other Webmasters and Marketers
by Larry Dotson
- Trade content with other ezine publishers or web
sites. This is a powerful and effective way to place
your links other targeted web sites.
- Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.
- Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc.
- Offer to write exclusive articles (that means you
only submit them to one place) for high traffic web
sites in exchange for a link back to your site.
- Trade links only with web sites that your target
audience or yourself would visit. They should offer
their visitors valuable content or freebies.
- Team-up with eight to ten other sites to promote
the same web site. Just include everyone's products
on the web site you are all promoting.
- Give out free web space on your server. Many
of your visitors may want to publish their own web
site. Just require that they publish your banner ad.
- Design web sites for other businesses for free.
Just require them to publish your banner or text ad
somewhere on their home page.
- Allow other related web sites that don't have a
chat room to link to yours. They'll get use of a free
chat room and you'll draw extra traffic to your site.
- Create your own web ring. You will gain highly
targeted traffic to your web site and others will link
to your site because they'll want to join the ring.
- Joint venture with your competition if you can't
beat them. You could agree to work together and
beat the other competition then share the profits.
- Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.
- Start a free-to-join business association from
your web site. Just ask all members to place your
association logo and link on their web site.
- Create ebooks for other web sites or businesses.
You could create them for no charge in exchange
for an ad or mention of your web site inside.
- Give away your products or expertise to internet
business newbies. Just ask them in return to place
your link on their web site.
- Swap endorsement advertisements with other
web sites. Endorsement ads usually pull more sales
and traffic than regular advertisements.
- You could also trade banner ads, half
page ads, classified ads, etc.
- Joint venture your web business with other offline
businesses. Look for businesses that have the same
target audience and create a win/win deal with them.
- Write a tip booklet that is related to your business.
Make a deal with an offline store where they giveaway
your tip booklet to their shoppers with each purchase.
The store you pick should attract your target audience.
The store could have something free to giveaway to
attract shoppers and you could have your web site ad
in the tip booklet.
- Design a printed flyer for your online business. The
flyer should include a description of your web site,
e-mail address, web address and any other important
information. Make a deal with an offline store to have
them include the flyer in each bag of products they sell
in exchange for free advertising on your web site.
- Make a deal with a computer store to have them
display your web site on the computers they display
in their store in exchange for free advertising on your
web site or in your e-mail newsletter.
- Multiply your marketing all over the internet by
creating free bonuses for other business' products.
You just include your ad somewhere on the bonus.
- Offer to buy advertising space inside electronic
products like ebooks, software, subscription sites,
etc. It will be cheaper than print insert ads.
- Create an alliance with 3 or 4 web sites. Include
each of your ads or banners on the other web sites.
You will all share targeted traffic from each other.
10 Things You Should Try To Barter For Before Buying!
- Information Products - it could be ebooks, "how
to" videos, cassettes, magazines, newsletters, paid
e-zines, courses, etc.
- Advertising Space - it could be banner ads, ezine
ads, ebook ads, magazine ads, newspaper ads, tv
ads, fax ads, online classified ads, etc.
- Web Hosting - you could offer a free advertisement
for their web hosting service on your site in return for
free or discounted hosting.
- Software - it could be for tax software, web site
authoring software, accounting software, newsletter
software, graphic design software, etc.
- Writing/Editing - it could be for web site content,
promotional articles, press releases, e-zine articles,
promotional ebooks, etc.
- Accounting/Bookeeping - you could offer a no
cost advertisement in exchange for their accounting
and booking services
- Consulting - it could be market consulting, legal
consulting, computer/software consulting, business
consulting, etc.
- Copy writing - it could be for brochures, business
cards, classified ads, sales letters, product packages,
banner ads, promotional products, etc.
- Merchant Accounts - you could offer no cost
insert ads in your product packages in exchange for
the option of accepting credit cards.
- Internet Access - you could offer a no cost
pop up ad on your web site in exchange for free or
discounted Internet access.
Ideas for Affiliate Programs
- Give other businesses the option of selling your
product. It could be a simple joint venture deal or
an affiliate/associate program.
- Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through "house parties".
- Make it easy for your affiliates to make sales. Give
them proven ads to use, make it easy for prospects
to order and provide helpful affiliate stats.
- Let people know about your affiliate program.
Submit it to numerous affiliate program directories,
announce it in your e-zine, put it in your sig file, etc.
- Make more commissions off the affiliate programs
you join by giving your personal endorsements for
the products. They usually pull more sales than ads.
- Instead of starting an affiliate program, start
a referral program. Give people discounts and free
products for referring people to your site.
1000 Ways To Sell Your E-Information Products just
visit: Idpublishing.com.
As a bonus, Bob Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place a FREE Ad! 1-webwiz.com
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