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43 Phenomenal Ways to Improve Your Customer Relations
by Larry Dotson
Business to Customer Relations
- Develop a relationship with all your visitors and
customers. Tell them how much you appreciate
them visiting your web site or buying your product.
- Solve your customer complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them.
- Lower your negative word of mouth marketing.
You'll always have customers that are dissatisfied.
Try to please them as much as possible.
- Please your complaining customers. You can
refund their money, give them a discount, give
them a free gift, solve the problem quickly, etc.
- Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service.
- Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.
- Email each visitor a satisfaction questionnaire
after they purchase. This will allow you to improve
your order system, customer service, site, etc.
- Remind your visitors that you're human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.
- Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your business.
- Create a customer focus group. Invite ten to twenty of
your most loyal customers to meet regularly. They will give
you ideas and input on how to improve your customer
service. You could pay them, take them out to dinner or
give them free products.
- Invite your customers to company meetings, luncheons,
workshops or seminars. Create special events for your
customers like parties, barbecue's, dances etc. Make a
point for yourself and your employees to interact with them
at these event to get valuable feedback for your business.
- Give your visitors tons of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.
- Make your visitors feel good about themselves
by giving them compliments. If they feel good they
will also feel good about buying from your web site.
- Create a long term relationship with your entire
customer base. You can stay in touch with them
through an e-zine, with greeting cards, etc.
- Improve your business by promoting customer
feedback. Tell them you want their honest opinions
about your business, good or bad.
- Answer all your e-mail messages as quickly as
possible. Nothing will loose a sale quicker than not
responding to a prospect in time.
- Encourage your customers or visitors to e-mail
you questions about your product or web site. Just
include your sig file with your reply.
- Train yourself and your employees to be polite
to all your customers, even if they're shouting. Solve
their problem quickly and it may even turn into a sale.
- Ask your customers what they would like to see
offered by your business in the future. This type of
information can boost your sales.
- Interact with your online customers on a regular
basis. This'll show them you care about them. You
could use a chat room, forum or message system.
- Try out new technologies that make it easier
to communicate with your customers over the net.
- Remember your customer is always right, even
if they are not. Resolve all conflicts quickly and
painlessly. They are the lifeblood of your business.
- Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.
- Send greeting cards offline or online to customers
on holidays. You'll get the chance to increase your
orders by including your ad inside the card.
- Follow-up regularly with all your prospects and
current customers. When people see your ad more
than once they are more likely to buy.
Product to Customer Relations
- Offer your customers back-end products. It is
easier to sell to existing customers. If you do not
have a back-end product, join an affiliate program.
- Sell your backend products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell.
- Keep your product available to your customers
at all times. If you have to backorder it, they may
end up canceling their order.
- Get your visitors excited about your product by
letting them know how excited you are about it. Tell
them why you're excited and use exclamation points.
- Allow your customers to get part of your total
offer right after they order. If you have to ship the
item, make one of your bonuses available online.
- Offer a free trial of your product for a set period
of time. Don't charge or bill them until they decided
to buy it. This'll take away any risk they have.
- Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market.
- Sell a few products on your web site instead of
selling a large amount of products. Too many choices
can overwhelm your visitors and they won't buy.
- Give away your products to a group of your customers.
Ask them to use and review the product. Ask them to fill
out an evaluation form and send it back. Some customers
may fill them out, some may not, but the feedback you do
get will be valuable.
Customers Incentives
- Give your prospects extra incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.
- Give visitors a freebie for filling out your online
survey or they usually won't. Surveys will give your
business valuable intelligence for your business.
- Give your new customers surprise free gifts. This
will increase their loyalty and give you more word of
mouth advertising.
- Keep your loyal customers happy because they
are your future profits. Give them discounts and
free gifts as often as possible.
- Give your customers a surprise bonus for buying.
When you give customers more than they expect,
there is a good chance they will buy from you again.
- Use incentives to gain referrals if you don't have
an affiliate program. Tell people when they refer
customers you will award them with free products.
- Give customers a discount on their total order
to increase sales. You could give them a discount
for ordering over a set dollar or product amount.
- Make your customers get excited about your
business and they will tell their friends. Give
them a free vacation certificate, a coupon, etc.
- Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc.
1000 Ways To Sell Your E-Information Products just
visit: Idpublishing.com.
As a bonus, Bob Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place a FREE Ad! 1-webwiz.com
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