Press Relations
Articles
5 Surefire Ways to Botch Your Media Interview
"During the seven years that I've been a writer, I've interviewed many business people for articles that are underway. And in that time, I've encountered more than a few business people who are committed to botching their interview for reasons that I can only guess."
by June Campbell
Advertising Versus Public Relations - What's the Difference?
"Oftentimes, when the words "public" and "relations" are thrown together in a sentence, a light bulb goes off in the head shining, "Advertising". However, using advertising and public relations as synonyms is a long shot. So what's the big difference?"
by Ana Ventura
Attract Media Coverage Without Spending Advertising $$
"Try these tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it."
by June Campbell
Creating A Media Kit For Your Website
"When you decide it's time to start selling advertising space on your website you'll need to prepare a page, or pages, of information about your site for potential advertisers to read. This section of your site, called a media kit, includes important information about your website that is relevant to those companies that may want to advertise on it."
by Dan Grossman
Getting on the Radio: 10 Tips to a Successful Talkshow
"...ten basic tips to use if you are considering presenting yourself as a talkshow guest."
by Barry Forward
Good Online Press Centers: key to getting a reporters' attention
"An online press center or virtual newsroom -- where you inform users about new products and announce events -- allows journalists and your customers to see that you're a professional in your industry."
by Barry Forward
How To Get Big Media Promotion--Without Paying For It
"Going after no-cost media coverage is an important effort that will pay huge dividends over time."
by Kahlia Hannah
How To Get The Media To Cover Your Story
"...the media recognizes public relations simply as a part of their field. Many times, public relations efforts bring about many interesting opportunities and stories for media folk, and the media does not avoid using nor actively seek out public relations material."
by Ana Ventura
Targeting Your PR Audience
"A targeted public relations campaign focuses on a smaller market, a group of potential buyers that might be more likely to buy your product or service."
by Ana Ventura
Using the Media on a Limited Budget
"Need big media advertising, but your ad budget isn't big enough to require the help of an advertising agency? Unless you're plunking down $250,000 or more per year for marketing, an advertising agency may do you more harm than good."
by Kevin Nunley
What Do I Need A Media Kit For?
"If you've ever wandered around a company's web page in search for an address to send a press release or article off to, chances are you've stumbled across the elusive Media Kit link. "What's a media kit?" you might ask. Good question."
by Ana Ventura
Tutorials
How to Build an Online Press Center
Covers backgrounders, history, will cover press releases.
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