|
Prove your business is newsworthy!
Subject Line: Prove your business is newsworthy!
The Write Market Release
Vol 4, Issue 1
Prove your business is newsworthy!
______________________
CONTENTS IN THIS ISSUE
1. Editor's Remarks
2. How to Build an Online Press Center - Part IX:
Proving your business is newsworthy.
3. What's New at The Write Market
4. Administrative Information
_________________
EDITOR'S REMARKS
Howdy folks!
Summer is nearly upon us. I don't know about your Web sites,
but we see a definite slow down of sales during the summer months.
Maybe it's the heat, maybe it's the fact that everyone is outside
doing something other than surfing the net.
The summer is the best time to redesign your site, spruce it up,
add content, or make sweeping changes to it. Before you take
on such a monumental task, be sure to read our book:
http://www.thewritemarket.com/content.shtml
"How to Create Web Content that Sells!" is jam packed with
information on how to make your web copy and graphics work
together to sell products, services or a business image.
The testimonials are rolling in for this new book.
For only $9.00, I bet you'll find it a valuable purchase!
Luckily, we're almost finished with the Online Press Center
tutorial. This month, we talk about adding a section that
proves you are a success.
Next month, look forward to the final issue on Press Centers
with a really fantastic "summing it all up" article by B.L. Ochman.
After that.... who knows what's in store... stay tuned for a big
surprise....
Write on,
Renee Kennedy
rkennedy@thewritemarket.com
__________________
SPONSOR MESSAGE
Looking for unique, one-of-a-kind gifts for special people?
Check it out:
http://www.artgallerygiftshop.com
_____________________________
ELEMENTS OF A PRESS CENTER
(This is a quick review to show you where
we're at and where we're going.)
1. Table of Contents
2. Backgrounder
3. History
4. The People Behind Your Business
5. Projects, Clients, Partners and/or Works
6. Testimonials
7. Press Releases
8. Sample News Story
9. Articles by Other Sources **We're HERE **
10. Contact Information
For more details on the elements of your Press Center see:
http://www.thewritemarket.com/press/index.htm
___________________________________
PROVING YOUR BUSINESS IS NEWSWORTHY
Do you want to prove, beyond a shadow of a doubt, that your products,
your services, or your business are successful and newsworthy?
The best way to do this is to show how other sources have
written about you.
If your business is brand new, this is going to be a difficult task,
so I recommend that you just keep this idea in the back of your
mind for when your business does suddenly start to get a little
press.
If your business has been around for a little while, chances are
you are being picked up and written about - especially if you are
pushing the envelope and getting press releases out there.
The minute another source has written about you, highlight the
source in your press center. Perhaps you've also written articles
and had those published, a link to web sites that have published
your work is also a good way to prove that you are successful.
Perhaps other web sites are linking to you because you have
excellent content. Prove it by linking to the pages of these sites
that contain your links.
So there are several things you can do with this section
of your online press center. Here's a list:
1. Locate articles written about your business (generally, you should
know about these articles because the people writing them have
probably contacted you.) It's important to provide links to these
articles and maybe write a little blurb on what the article is about.
Here is an example:
http://www.sfmfinancial.com/news.htm
2. Articles by you. If you have written any articles or any content
that has been published by other web sites, you should link to
these pages and show how your work has been used.
I'd also recommend putting dates as to when the articles
were written or picked up by other sites. Here's an example of that:
http://www.thewritemarket.com/media/sources.htm#articles
3. Links to you. You have to be careful if you choose to use
this in your press center. Just showing that a site is linking to you
is not good enough. You will need to "prove" that the site
is linking to you because your site contains valuable content.
In other words, a simple reciprocal link is not going to
prove your newsworthiness. A link with a nice explanation
of what your site provides is what you're looking for.
Here's some examples:
http://www.thewritemarket.com/media/sources.htm#links
The whole point to this section is to prove that other web sites or
businesses like you and are pointing links at you because you
provide something interesting to them.
If you prove you are interesting to people, a reporter may think
that you would be interesting to her audience, as well.
________________________________
WHAT'S NEW AT THE WRITE MARKET
Check out our newest web site:
http://www.artgallerygiftshop.com
Our new book - Create Web Content that Sells!
http://www.thewritemarket.com/content.shtml
____________
INFORMATION
You may forward this newsletter to anyone.
You are receiving this email because you
signed up for it! Either you signed up through
Marketing Course Newsletter Network (MCNN)
or somewhere at
http://www.thewritemarket.com
or you simply sent an email to our subscription
address below.
Editor: Renee Kennedy mailto:rkennedy@thewritemarket.com
Associate Editor: Terry Kent mailto:tkent@thewritemarket.com
Subscribe: mailto:subscribe@thewritemarket.com
Current number of subscribers:
5,200
Copyright 2001 The Write Market All rights reserved.
|
